How one freelance producer got the ad agencies to knock on her door.

Freelance commercial producer Chantal Houle is now able to market herself like never before. In the very competitive production field, a freelancer's major sales piece is her reel, a series of video clips demonstrating past work. The tremendous expense of duplicating and shipping videotapes to potential clients prevents most freelancers from pursuing a broader target market. Last year, however, Chantal was hired to produce commercials for Powerdeck, baseball cards on CD. She was inspired. She thought, why not put a business card on a CD? Enter Precise Media Services of Ontario, California. President Darrell Smith took Chantal's reel, the same one she had been reproducing on VHS and 3/4" video, and created a "Presto CD," a CDROM the size of a standard business card that plays on any computer equipped with a CD-ROM Drive. Chantal now has a reel that any account executive can view without leaving his or her desk.